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Online Poker News - By Jim of RakeDrop.com 2/14/2006 Air BoDog?
Online Gambling Leader partners
Allegiant Air for this uniquely interesting ad campaign.
This is the official press release we received via email today:
Air Bodog.com? Online Gaming Giant
will be Appearing at McCarran International Airport
For Immediate Release
February 14, 2006
To complement its online, print, radio and television marketing
campaigns, Bo dog.com announced today a new advertising deal that
will see it take to the skies. Six large passenger jets will be
externally and internally branded in the colors and logo of the
international digital entertainment and gaming company.
The advertising initiative will cover a three-month span on six
Allegiant Air, 150-seat MD-80 passenger jets. The Bo dog.com plane
wrapping will be easily visible to travelers waiting
Air BoDog
"Our advertising partnership with Allegiant Air is a natural fit for
us. Branding encompasses everything from good customer service to
strategic advertising positioning and targeting," says Calvin Ayre,
Founder and CEO of Bodog.com. "This in-air branding exercise will
allow us to target a specific player demographic, while continuing
to expand the presence of our brand throughout the continental
United States."
The Allegiant aircraft will fly between Las Vegas and 32 nonstop
Allegiant Air destinations. The planes will be parked at Terminal D
in McCarran Airport, near the airport's busiest runway.
Passengers flying in any of these Bodog.com-branded jets will have a
chance to win their next trip to Las Vegas when they sign up for a
Bodog.com account and deposit a minimum of $20.
Along with an in-flight announcement highlighting some of the
Bodog.com product offerings, the sleek and sophisticated Bodog.com
plane inserts are available in each seat back. These brochures come
complete with detachable Poker and Black Jack strategy cards.
For passengers looking to get into the Vegas mood early, each of the
passenger seat trays is designed to look like a Black Jack table.
For more information, please contact
pr@bodog.com
About Bodog.com
Bodog.com, located in San Jose, Costa Rica, is federally licensed by
the Costa Rican and UK governments. One of the pioneers in the
field, Bodog.com is the top-ranked US facing online gambling brand,
with highest site traffic amongst multi-product US gaming web sites
according to Hitwise. Bodog.com, valued at over US $1 billion and
ranked in the Power 10 online companies by eGaming Review, processed
$7 billion in wagers in 2005. Bodog.com Marketing Conference,
www.bodogconference.com, will take place at Wynn in Las Vegas,
July 23 - 25 2006, attracting the leaders of the online gamblíng
industry. Bodog Entertainment Group also includes a music label,
BodogMusic, an online magazine, BodogNation, a television production
unit and further properties coming soon. For more information,
contact Media Relations at 1-866-892-3371, or
pr@bodog.com. BODOG is a
registered trademark of Bodog Entertainment Group S.A.
About Allegiant Air
Allegiant Air, LLC is an all-jet, low-fare, low-cost passenger
airline dedicated to providing a new way to fly. At Allegiant, all
travel is ticketless, all fares are one-way and a Saturday night
stay is never required. With a focus on leisure travel, the company
emphasizes low- costs, innovation and leisure traffic to world-class
destinations - currently Las Vegas, Nev. and Orlando, Fla.
Allegiant's fleet includes 22 MD-80 series jet aircraft, all fitted
with comfortable seats and spacious overhead luggage bins.
Headquartered in Las Vegas, Nev., Allegiant is a privately owned
airline founded in 1997.
Contact:
Kal Suurkask
1.866.591.0217
ksuurkask@riptown.com
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